Clarity in complexity.
Senior communications counsel across corporate, government, not-for-profit and renewable energy sectors. Deep experience in community engagement for major infrastructure projects. Not advice from the sidelines. It's counsel from someone who has led the program, designed the playbook and held the line under pressure.
In the room. Built the systems. Delivered under pressure.
Nearly a decade inside the Queensland Department of Transport and Main Roads (TMR), including seven years as Principal Communication Advisor on a $400M+ annual infrastructure program. TMR representative inside the GC2018 Games Communication Centre, on a team of communication and media representatives, running media and crisis communications for a $1 billion transport program and one million spectators. National Emergency Medal recipient for Cyclone Yasi and Cyclone Debbie.
Then she co-founded the first boutique, female-owned communications and community engagement consultancy on the Gold Coast, with a strong infrastructure focus. Seven years across South East Queensland infrastructure, large-scale renewable energy generation and community engagement in regional New South Wales, the world-first DeepGreen ESIA with International Seabed Authority briefings, concurrent 2022 flood recovery across three local government areas and senior counsel to the City of Gold Coast.
Now Evoke Advisory: senior counsel, directly delivered. Every engagement is owned by a senior strategist accountable from pitch to close. When work needs additional senior hands, those hands are practitioners Anna has worked with directly. Clients always know who is leading their work.
Meet AnnaPolicy direction. Management. Planning. Execution.
Most consultants work in one or two of these. Anna has done all four, across corporate, government, not-for-profit and renewable energy sectors.
Policy Direction
Government policy communications, ministerial processes, political counsel and State Disaster Coordination Centre reporting.
7 years inside TMR. Minister's Office liaison. SDCC reporting during national emergencies.
Management
Program oversight, Senior Leadership Team membership, team leadership and running parallel workstreams across regions.
$5B+ in projects and programs. $400M+ annual program for 7 years. 3 concurrent packages across 3 LGAs.
Planning
Communication strategy, Social Impact Assessment, business cases, crisis preparedness design and tender evaluation.
Gold Coast Light Rail Stage 3 business case, SIA and tender evaluation. GC2018 crisis frameworks built from scratch.
Execution
24/7 media operations, community engagement on the ground, emergency response, media campaigns and multi-agency coordination under live conditions.
Games Communication Centre. 24/7 press office. Media management for 'Get Set for the Games'. 1M+ spectators moved. Certificate of Engagement, Engagement Institute.
Senior counsel, not generic advice.
See all servicesInfrastructure & Community Engagement
Community engagement on $5B+ in major infrastructure projects, plus renewable energy proponent work in NSW Renewable Energy Zones. All stages from planning through to operations. Engagement Institute (formerly IAP2) accredited.
Government Relations
Counsel on working with government at every level: ministers, agencies, departments. Backed by seven years running communications inside a major state agency.
Disaster Recovery Communications
Communications for reconstruction and recovery works. Run concurrently across multiple regions when needed. Proven during some of Queensland's worst natural disasters.
Strategic Communications
Positioning, narrative and strategy that connects your message to your mission. Built on operational experience, not textbook theory.
Crisis & Emergency Communications
Crisis frameworks, spokesperson training and real-time emergency communications. Built and tested during two of Australia's worst natural disasters and a major international sporting event.
Media Relations & PR
Media positioning, spokesperson preparation and proactive campaigns. Anna has run everything from planned corporate programs to 24/7 Games-time press offices.
- Major Events
Gold Coast 2018 Commonwealth Games
TMR (Department of Transport and Main Roads) representative in the main Games Communication Centre, part of a team of communication and media representatives. Ran all transport media, transport government relations, transport crisis communications and issues management for the program. Built a 24/7 press office from scratch, trained spokespeople and launched the 'Get Set for the Games' campaign.
Queensland Department of Transport and Main Roads
01 - Crisis & Emergency
Cyclone Yasi and Cyclone Debbie Emergency Response
Ran emergency response and recovery communications during two nationally significant natural disasters. Coordinated critical public updates, managed media and reported directly to the State Disaster Coordination Centre under extreme time pressure.
Queensland State Government
02 - Infrastructure
Gold Coast Light Rail Stage 3 ($1.2B)
Led communications and community engagement across the planning, business case and procurement phases. Social Impact Assessment and Public Interest Considerations chapters for the business case. Tender evaluation for engagement elements. Community engagement strategy. Minister's Office liaison.
Department of Transport and Main Roads
03 - Disaster Recovery
Cunninghams Gap Reconstruction
Communications and community engagement on the same critical infrastructure asset, more than a decade apart, from both sides of the table. First inside Transport and Main Roads following the 2010-11 Queensland floods. Then a decade later as a consultant to McIlwain Civil Engineering during the bushfire reconstruction works on the Cunningham Highway national freight route. Led the engagement that informed a partial redesign avoiding extended full road closure.
Department of Transport and Main Roads (2010-11) and McIlwain Civil Engineering (2022 - 2024)
04 - International
DeepGreen ESIA, World's First
Developed and ran the communications and community engagement strategy for the world's first Environmental and Social Impact Assessment of deep-sea polymetallic nodule collection. Included briefings with the International Seabed Authority and a global workshop.
DeepGreen / The Metals Company
05 - Not-for-Profit
Sandon Point Aged Care EIS
Senior communications and community engagement advisor on a sensitive aged care EIS engagement program. Community and key stakeholder information sessions. Project collateral and EIS preparation. Bringing infrastructure-grade engagement discipline to NFP aged care.
Anglicare
06 - Renewable Energy
Walcha Energy and Ruby Hills Wind
Community engagement lead through scoping and transition to EIS preparation for a wind project in NSW's New England Renewable Energy Zone. Comprehensive communications and community engagement strategy, project collateral, and strategic engagement direction during a critical phase of project development.
Eco Logical, for Walcha Energy
07
The leadership 2032 demands.
Brisbane 2032 will cost $7.1 billion and deliver 17 venues at once. That is the work Anna does. Nearly a decade inside TMR, including seven years running a $400M+ annual program. TMR representative inside the GC2018 Games Communication Centre, on a team of communication and media representatives, running communications for the $1 billion transport program that moved more than one million spectators. Concurrent reconstruction packages across three local government areas. Cunninghams Gap, twice, more than a decade apart. The National Emergency Medal for Cyclone Yasi and Cyclone Debbie. Nobody else in the Australian boutique advisory market brings that combination.
Read our thinking on 2032
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