Perspective. Not noise.
Observations from inside government, recovery rooms and major events. Take what's useful. Forward to whoever needs it.
- Advisory Model·May 2026
The Case for Senior-Led Advisory
The mid-tier model sells with seniors and delivers with juniors. The solo model promises seniors and runs out of hours. Senior-led advisory holds the line in both directions, and tells you who's actually doing the work.
Read - Infrastructure·May 2026
Community engagement is not a soft skill
The industry treats community engagement as a softer, gentler version of real communications. After running media during the 2011 Queensland floods and Cyclone Yasi, and 15 years of infrastructure programs since, the same lesson keeps showing up: it's the same discipline. Just with the consequences spread out.
Read - Brisbane 2032·April 2026
The $7.1 billion question nobody's asking about 2032
Most attention is on procurement and budgets. The harder challenge is earning community trust for 17 simultaneous construction projects across South East Queensland and regional centres, from Victoria Park Stadium to Cairns, Toowoomba and Rockhampton. I've done the GC2018 equivalent. Here's what 2032 needs to get right from day one.
Read - Brisbane 2032·Coming soon
From the Games Communication Centre to the State Disaster Coordination Centre: what Brisbane 2032 needs to get right on community engagement
During GC2018, I ran transport communications for more than one million spectators from inside the Games Communication Centre. During Cyclone Yasi and Cyclone Debbie, I coordinated emergency communications reporting to the State Disaster Coordination Centre. Brisbane 2032 sits at exactly this intersection, and the lessons from both matter more than any textbook.
Read - Crisis & Emergency·Coming soon
What Cyclone Yasi taught me about leading comms under pressure
The first time I ran emergency response communications during a national disaster, reporting to the State Disaster Coordination Centre. What I learnt about speed, accuracy and trust under extreme pressure. And why those lessons apply to every high-stakes engagement where theory gives way to reality.
Read - Not-for-Profit·Coming soon
Your mission statement is not a communication strategy
Too many not-for-profits confuse having a clear mission with having a clear message. The distinction matters. Especially when funding is on the line.
Read - Disaster Recovery·Coming soon
Running three disaster recovery projects at once taught me this
The concurrent 22A, 22F and 22I packages across three local government areas after the 2022 storms. How to manage multiple groups of people who all need different things at the same time. And why that's directly relevant to the multi-venue challenge Brisbane 2032 will face.
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