Today I'm launching @Evoke Advisory A senior-led strategic communications and PR firm for corporate, government and not-for-profit organisations. Built for the cross-sector work where the big-firm model and the freelance model both fall short. Why now? After 20 years inside government, corporate and NFP organisations, including the Gold Coast 2018 Games Communication Centre, billion-dollar transport programs and multiple disaster recovery responses, I kept seeing the same pattern. The hardest communication problems don't sit in one sector. They cross all three. The advisory market hasn't caught up to that. Evoke exists to close the gap. Two things I'll promise any client. First, every engagement is led by a senior strategist accountable from pitch to close. Second, when work needs additional hands, those hands are senior practitioners I've worked with directly. The advice reflects what actually works, not what fits a template. More to come over the coming weeks, including the first issue of Evoke | Briefing, perspectives on communication across sectors. For now, a sincere thank you to everyone who has helped me get here. You know who you are. For those who've sat on either side of these problems, what's the gap you see most often? Link to the site in the comments. #StrategicCommunications #InfrastructureCommunications #StakeholderEngagement