Senior counsel for the moments that matter.
Reputation is built in the quiet moments and tested in the loud ones. Senior corporate counsel from someone who has advised at Boeing, run national communications at Lifeline Australia, and managed crisis communications during two of Australia's worst natural disasters — reporting directly to the State Disaster Coordination Centre. Anna also led tender evaluation for the communication and engagement elements of Gold Coast Light Rail Stage 3, so she knows what wins the work and what holds it.
What we deliver.
Reputation management
Positioning and protecting organisational reputation through narrative development and alignment with key audiences. Drawing on senior advisory experience at Boeing and Phillips Group, plus $5B+ in government infrastructure programs.
Crisis communications
Crisis counsel from someone who has managed emergency response communications during two of Australia's worst natural disasters, reporting directly to the State Disaster Coordination Centre, and from inside a Games Communication Centre during a major international sporting event.
Stakeholder engagement
Mapping, prioritisation and engagement strategies for boards, investors, regulators, government and communities. Backed by experience managing relationships across all three levels of government.
Media relations
Media positioning, spokesperson preparation and proactive programs. Everything from planned corporate campaigns to 24/7 Games-time press offices.
Bid preparation and tender support
Communications strategy for clients in procurement. Tender preparation, bid communication and engagement during competitive processes. Led tender evaluation for Gold Coast Light Rail Stage 3 communication and engagement elements.
Selected experience.
Boeing — senior corporate advisory
Senior communications advisory at Boeing — defence and aerospace, a sector where reputation, regulation and government relations intersect daily.
Phillips Group — Senior Consultant
Senior Consultant role leading a team on a major City of Gold Coast water project. Phillips Group is a founding partner of the Worldcom PR Group.
Gold Coast Light Rail Stage 3 tender evaluation
Tender evaluation for the communication and engagement elements of a $1.2B procurement. The view from the buy side of a bid — what wins, what doesn't, why.
Cyclone Yasi (2011) and Cyclone Debbie (2017) crisis communications
Coordinated critical public updates, managed media and reported directly to the State Disaster Coordination Centre during two of Australia's worst natural disasters. Real consequences for public safety. No margin for error.
GC2018 transport crisis communications
Crisis communications and issues management for a $1 billion transport program at maximum public scrutiny. Built the crisis systems before the Games. Used them during.
For corporate affairs clients.
When should a CEO bring in external crisis counsel?
Earlier than most do. Crisis counsel is most valuable in the first 48 hours — establishing facts, mapping audiences, setting message hierarchy and managing media expectations. By day three, the narrative is set. Anna is available for first-call counsel; many engagements begin with a one-hour conversation that reshapes the next 48 hours.
How fast can Evoke mobilise during an active crisis?
Same-day for first-call counsel by phone. Within 24 hours for written holding statements and media positioning. Anna has worked emergency response communications under State Disaster Coordination Centre conditions, which means standing systems for mobilisation under time pressure are second nature.
What does reputation management look like for a Tier 1 contractor?
Two layers: project-level communications for each program of works (community, government, media), and corporate-level reputation work that compounds across projects. Most contractors do the former and skip the latter. The latter is what wins the next bid and what insulates you in a crisis.
Can Evoke support a bid response?
Yes. Communications strategy for clients in procurement is a service line. Anna has worked both sides — leading bid evaluation for the $1.2B Gold Coast Light Rail Stage 3 procurement, and advising bidders on what communications strategies win.
Talk to Anna about corporate affairs.
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