Communications for programs that carry weight.
Major government and infrastructure programs are won and lost on engagement quality. Anna has run communications inside one of Australia's largest state agencies for nearly a decade — including seven years as Principal Communication Advisor at the Queensland Department of Transport and Main Roads on a $400M+ annual program. Evoke brings that operational depth to proponents, Tier 1 contractors, councils and state agencies across South East Queensland and Northern New South Wales.
What we deliver.
Community engagement
Design and delivery of community engagement programs for major infrastructure projects. Real participation, not box-ticking. Certificate of Engagement holder through the Engagement Institute. $5B+ in projects and programs advised.
Public consultation
Structured public participation from inform through to empower. Engagement Institute (formerly IAP2) accreditation is the baseline for government and infrastructure engagement.
Government relations
Counsel on working with government at every level: ministers, agencies, departments. Backed by nearly a decade running communications inside a major state agency, including seven years at Principal level.
Infrastructure communications
Communications across the full project lifecycle, from business cases through planning, procurement, construction and operations. $5B+ in projects advised including Gold Coast Light Rail Stage 3 ($1.2B), Canberra Light Rail ($675M) and a $400M+ annual program.
Emergency response & disaster recovery
Emergency response communications and disaster recovery engagement delivered concurrently across multiple regions when needed. SDCC reporting experience. National Emergency Medal recipient.
Social Impact Assessment
Technical SIA and Public Interest Considerations work. Led SIA chapters for the Gold Coast Light Rail Stage 3 business case. This is a capability that sets Evoke apart from pure PR firms, and it matters for EIS/ESIA requirements and 2032 Social Impact Assessments.
Renewable energy and RES communications
Community engagement and stakeholder communications for renewable energy proponents through scoping, EIS preparation and project development. Most recent engagement: Walcha Energy and Ruby Hills Wind, New England Renewable Energy Zone (2023-2024).
Selected experience.
Department of Transport and Main Roads (2010–2019)
Seven years as Principal Communication Advisor on a $400M+ annual infrastructure program. TMR Senior Leadership Team member. Communications strategy across procurement, construction and operations.
Gold Coast Light Rail Stage 3 ($1.2B)
Communication and stakeholder lead through procurement and pre-construction. Authored Social Impact Assessment and Public Interest Considerations chapters of the business case. Led tender evaluation for communication and engagement elements. Minister's Office liaison.
Bruce Highway, Brisbane to Gympie (current)
Strategic communication advisor on the Dohles Rocks Road to Anzac Avenue Stage 1 upgrade — one of South East Queensland's most significant active road programs.
Cunninghams Gap Reconstruction
Communications for one of Queensland's most significant freight and commuter corridors. Engagement across affected communities and freight operators through closure and reconstruction phases.
Concurrent 2022 flood recovery
Disaster recovery communications delivered concurrently across three local government areas: packages 22A, 22F and 22I. Three parallel workstreams under State Disaster Coordination Centre reporting.
Walcha Energy & Ruby Hills Wind (2023–2024)
Community engagement and stakeholder communications for renewable energy proponents in the New England Renewable Energy Zone — scoping through EIS preparation and project development.
Canberra Light Rail ($675M)
Communications advisory for a flagship national capital infrastructure program.
For government & infrastructure clients.
What sets Evoke apart from a typical infrastructure PR agency?
Anna has run infrastructure communications from inside government, not just for it. Seven years as TMR Principal Communication Advisor on a $400M+ annual program means she knows how Cabinet briefings, Minister's Office liaison and Department-level reporting actually work — and what proponents and contractors need to land in those rooms.
What is Social Impact Assessment and why does it matter?
Social Impact Assessment is technical work required for major infrastructure business cases and EIS/ESIA submissions. It identifies the social effects of a project and the mitigations that will manage them. Anna led the SIA and Public Interest Considerations chapters for the Gold Coast Light Rail Stage 3 business case. Most PR firms do not have this capability.
Can Evoke support a renewable energy project through EIS preparation?
Yes. Community engagement and stakeholder communications through scoping, EIS preparation and project development for renewable energy proponents. Most recent: Walcha Energy and Ruby Hills Wind in the New England Renewable Energy Zone (2023–2024).
Does Evoke work on infrastructure outside South East Queensland?
Yes. Primary service area is South East Queensland and Northern New South Wales, but Evoke takes national engagements across Australia. Past programs include Canberra Light Rail, Transport for NSW South East Sydney Bus Service Changes and the New England Renewable Energy Zone.
How do you handle Minister's Office and Cabinet briefings?
Directly. Anna was the Minister's Office liaison for Gold Coast Light Rail Stage 3 through procurement and pre-construction, and briefed Councillors and Mayors at City of Gold Coast on the Our Natural City Strategy Review. Cabinet-level communications require knowing the conventions, the pace and the political reading — that comes from being inside the room, not pitching to it.
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