Mission-driven counsel that holds up to scrutiny.
Your mission deserves better than templated communications. Anna spent years in national NFP communications at Lifeline Australia — where mission-driven work intersects with government funding, corporate partnerships and board governance. NFPs need counsel that understands those tensions and the regulatory environment behind them. Most recent NFP engagement: Sandon Point Aged Care EIS for Anglicare.
What we deliver.
Mission articulation
Clarifying and communicating your purpose in language that works for funders, partners, government and the communities you serve. Informed by in-house experience at Lifeline Australia, where mission-driven communication meets government funding and corporate partnerships.
Funding communications
Positioning and narrative for grant applications, donor engagement and government funding submissions. How NFPs talk to government funders, how funding narratives are built, and how to manage the tension between mission-driven communication and compliance.
Stakeholder engagement
Building and maintaining the relationships that not-for-profits depend on. Boards, funders, government and communities. Most recent NFP engagement: Sandon Point Aged Care EIS for Anglicare.
Board communications
Supporting boards with clear, purposeful communication. Governance reporting, public positioning and risk communication.
Impact reporting
Turning program outcomes into stories that show funders, supporters and the public what their investment achieved.
Selected experience.
Lifeline Australia — national communications
Held national communications roles at Lifeline Australia. Mission-driven communications meeting government funding, corporate partnerships and the operational realities of a national crisis support service.
Sandon Point Aged Care EIS (Anglicare)
Senior communications and community engagement advisor: community and stakeholder information sessions, project collateral and EIS preparation for a sensitive seniors-living development.
Australian Department of Health (Federal)
Federal government communications experience that translates directly to the health and human services NFPs that interact with the Department on funding, regulation and policy.
For not-for-profit clients.
How is NFP communications different from corporate communications?
Three tensions corporate work does not have to the same degree: mission integrity (the communication must serve the cause, not just the brand), funding-mix complexity (government, philanthropic, corporate, individual — each speaks differently), and board accountability (governance reporting is communications work, not just secretariat work). NFPs need counsel that holds all three.
Does Evoke help with grant applications or only delivery?
Both, with a focus on positioning and narrative. Many grant applications fail not because the program is weak but because the narrative does not connect the program to the funder's strategic priorities. Anna has worked the funder side at the Department of Health and the recipient side at Lifeline Australia — that two-sided experience shapes how grant narratives should be built.
Can Evoke help us balance mission with government funding requirements?
Yes. The tension between mission-driven communication (what your community needs to hear) and government-funded communication (what compliance requires) is a recurring NFP challenge. The answer is rarely 'pick one' — it is usually language and structural choices that let both stand.
Do you work with smaller NFPs or only large national ones?
Both. The capability is the same; the engagement shape adjusts. Smaller NFPs often benefit from focused short-form counsel (a brand-narrative refresh, a grant application review, board communication coaching). Larger NFPs work better with retainer-style senior counsel.
Read more.
Talk to Anna about not-for-profit.
Every conversation starts with listening.
Start a conversation